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Who was Marshall McLuhan?

What you know about Marshall McLuhan

Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and the University of Cambridge; he began his teaching career as a Professor of English at several universities in the U.S. and Canada before moving to the University of Toronto, where he remained for the rest of his life.

Why Google’s Doodle on Marshall McLuhan?

Who's Marshall McLuhan?
Google’s Doodle on Marshall McLuhan

Marshall McLuhan’s contribution to Media and Communication is quite significant and he’s widely acknowledged for it. Among most of the books written by him, the famous one was Understanding Media: The Extensions of Man,” is considered a pioneering study in media theory.

In it, he suggests that the medium, and not its content, affects society mainly by its characteristics  — summarized by McLuhan’s well-known phrase “the medium is the message.” And he also acted in Woody Allen’s 1977 movie “Annie Hall.” An academic arguing with Allen while in line outside a movie theater is silenced by McLuhan’s sudden appearance. He then delivers the line, “You know nothing of my work.” Which is quite true even at this point!

Contributions of Marshall McLuhan

Marshall McLuhan as a man who “saw the internet coming — and predicted just how much impact it would have.” As we all facing its huge impact on our lives.

McLuhan’s philosophies were built on four pillars that theorized society is shaped by technology and the way in which information is shared. He broke history down into different eras tracing the acoustic age, the literary age, the print age, and the electronic age.


So it’s not just Google’s turn to pay tribute to the great personality of his time but ours as well by sharing this post with your friends and family members.

Suggested reading – Book 1 & Book 2.

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