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RTIwala > Blog > More Indians Investing in Mutual Funds: A Retail Revolution

More Indians Investing in Mutual Funds: A Retail Revolution

Rw Team13by Rw Team13
June 19, 2025
More Indians Investing in Mutual Funds: A Retail Revolution

More Indians Investing in Mutual Funds: A Retail Revolution

India’s investment landscape is undergoing a seismic shift—mutual funds are now mainstream, with retail participation fueling record growth.

📊 Key Highlights:
1️⃣ ₹72.2 lakh crore AUM reached in May 2025, marking a 22.5% YoY growth versus May 2024.

2️⃣ 8.56 crore active SIP accounts in May (up from 8.11 cr in March); monthly SIP contributions hit ₹26,688 crore.

3️⃣ SIP investments surged by 45% in FY25 to ₹2.89 lakh crore, constituting over 20% of total AUM (₹13.35 lakh crore SIP AUM).

4️⃣Mutual fund folios shot up 32%, reaching 23.83 crore—with equity/hybrid folios hitting 18.84 crore.


🔍 Why This Matters:
1️⃣ Huge Retail Shift: Investors are pivoting from FDs to mutual funds for better real returns.

2️⃣ Discipline Over Speculation: SIPs are increasingly the go-to approach for long-term investors.

3️⃣ Investor Base Growing: Expansion beyond metros, driven by digital access and financial awareness.

4️⃣ Regulatory Support: SEBI’s latest reforms—like sachet SIPs, improved nominee rules, and MITRA platform—are nurturing retail engagement.

🛠️ How RTIwala Empowers Stakeholders:
1️⃣Investor Behavior Insights Analyze city-wise folio additions, SIP inflows, and asset allocation via SEBI & AMFI RTI data.

2️⃣Product Development Benchmark scheme popularity and inflows (equity, hybrid, debt) to design investor-focused offerings.

3️⃣Regulatory Monitoring Track SEBI mandates—like sachet SIPs, nominee updates, NFO timelines via public records.

4️⃣Market Penetration Strategy Map regional penetration using folio concentration data to expand distribution or advisory footprint.


🌍The Mutual Fund Industry Leaders:
These include SBI MUTUAL FUND, HDFC Mutual Fund, ICICI Prudential Mutual Fund, Nippon India Mutual Fund, and Kotak Mahindra Bank Mutual Fund—pioneering India’s retail investment revolution with robust SIP offerings and expansive reach.

🚀And, these are the remarkable startups of the Mutual Fund industry:
Groww, Zerodha Capital, ET Money, Kuvera Capital Company Limited, and INDmoney—redefining how Indians invest with intuitive digital platforms, sachet SIPs, and data-driven advisory.

With RTIwala’s deep-dive, RTI-based data, and structured analysis, asset managers, fintechs, and institutional investors can tap into India’s retail investment boom—enabling smarter product design, distribution mapping, and regulatory alignment.


🔗 Connect with RTIwala

📞 +91 7999‑50‑6996 for expert help!

Harness public data to ride the wave of India’s investor revolution.


RTIwala, Legaltech, AskRTIwala, Mutual Funds, SIP, Retail Investing, Financial Inclusion

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